Nowadays, running a business is a completely different ballgame, with things like marketing, Search Engine Optimization (SEO), Conversion-Rate Pptimization, and web design to consider. Putting together a unified digital strategy shouldn’t be a guessing game.
We’ve developed a list of vital and vital web-centric data for you to examine in order to assist you cover all bases. Grab a cup of coffee and prepare to be surprised by some figures.
This data will provide you with a more comprehensive vision of the digital landscape in 2021, whether you want to just optimize your present website or construct a completely new platform to expand with your developing business.
Because of the worldwide lockdown, most people spent the whole year indoors and mostly online. The tendency of spending more time online and on digital gadgets does not appear to be waning, as many people have grown accustomed to and even depend on them. In fact, 61% of consumers expect to spend more time online after the epidemic.
(Source : Salesforce)
It’s important to make a good first impression, so do your best. Your users are likely to leave your website if it does not resonate with them, or if they find it overwhelming or slow to load. In fact, following a terrible encounter, 88 percent of internet customers are less inclined to return. Millennials and Generation Z, in particular, are less tolerant of poor user experiences.
(Source : Taylor & Francis Online)
People used to have to wait months for pigeon carrier letters, but now they can send a text message in a matter of seconds. It’s logical that Internet consumers are becoming increasingly frustrated.
What is the typical level of patience? According to a survey, if a website takes longer than 3 seconds to load, 53% of mobile users would abandon it. Each year, slow-loading websites cost merchants $2.6 billion in sales. Make sure your website is optimized for speed to stay ahead of the competition.
(Source : Adobe)
Customers want to know if they’re getting a good deal or a good price. Users may access various websites to compare value with only a few clicks. You may be losing prospective customers to your competition if your website is out of date with your current in-store marketing initiatives or new items.
It’s also worth noting that 9.6% of Gen Z customers and 31.4 percent of millennial customers claim they buy in physical stores. If these age groups make up the majority of your target market, it’s even more critical that your website appropriately reflects your brand.
These days, it’s all about being open and honest. Visitors will have more faith in your company’s reliability if they can quickly access your phone number or location. Without this knowledge, it’s more difficult to overcome subconscious fears that your firm is operated in your backyard or overseas, where you may just vanish.
A website that isn’t working properly or isn’t pleasant to the eye doesn’t only damage your existing sales. It also limits your business’s development potential by removing organic growth via word-of-mouth recommendations.
People are undeniably visually reliant, as vision is the most often used of the five senses. In fact, if the content and style of a website are unappealing, 38 percent of users will abandon it.
The importance of content design (headlines and copy) is equal to that of graphic design. It’s pointless to write big paragraphs if they discourage people from reading them. People can scan through your information and attach their attention to the bits that are relevant to them if you break it up into manageable bits.
It’s very common for consumers to come to your website via a short on-the-go Google search, bounce off, and then come back later in bed on their laptop to check you out. It’s more vital than ever to make sure that your online experiences are consistent and smooth across all devices, from mobile to desktop.
Isn’t it a little tight for a regular in-person pitch? What is the average session time on your website? You may make your material more interesting and interactive to extend the duration of your sessions.
Black Friday, Cyber Monday, Click Frenzy, and Thanksgiving Day are examples of viral marketing initiatives that demonstrate the power of mobile marketing. Despite the fact that smartphones and tablets are generally used for surfing, 46.6 percent of smartphone users and 7.7 percent of tablet users completed sales transactions during these sales.
A significant portion of their screen time is spent on social media platforms, going from Instagram to Facebook to Tik Tok and even their emails. Each of these journey points has sponsored adverts that can route customers to your website. Even if consumers have no intention of making a purchase, it is critical to generate a strong first impression with a genuine responsive website, since a favorable web experience will encourage them to connect with your company.
It’s reasonable that video has become a media mainstay that people are familiar with and enjoy since it dominates most social media newsfeeds. In fact, 45 percent of Internet users watch at least one hour of videos a week on Facebook and/or YouTube. Brands that offer video appear more genuine to their customers.
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